![]() Source: Valentin Kirilov You can learn this technique. So, when it fits, it’s a natural choice to go for a morph. Of course, serious designers are very thoughtful about their animation choices, but we all want to do things that look great and have a bit of dazzle to them. So, it’s no wonder that so many designers want to employ this technique. ![]() But when you can seamlessly transition one icon into another, it just looks great. It’s all well and good to move a shape across the screen, maybe add a bounce effect. Let’s be honest, logo and shape morphing looks pretty cool. This is evident in the earlier examples as well as this email sending animation by Tamas Kojo. Going from one shape into another two or three, then back to the original makes morphing a great choice for loops. Here logo and shape morphs work perfectly. Some designers like James Curran have made careers out of building short looping animations for fun and for clients. Thanks in large part to Dribbble and to the world of internet memes, more and more designers are animating with looping in mind. Source: Adam Grabowski Everyone is looping. This example of a Google logo animation perfectly illustrates how easy if can be to morph shapes with a flat design aesthetic. ![]() Google has been a big proponent of flat design with a lot of their animation work. Instead, they can simply move from one shape to another with relative ease, knowing exactly what should land where. This type of design lends itself well to3D elements when morphing. Simple, flat color palettes and iconography have been all the rage. One of the other trends that’s been very popular over the last few years is flat design. We have learned to recognize icons more quickly than ever, and with everyone vying for the short attention spans of the masses, image and shape morphs have become a great way to express a lot in a short amount of time. #MORPHX LOGO ANDROID#In a few seconds, the animators morphs between the Android robot icon, a game controller, headphones, a document, and a film strip, illustrating everything that Google Play has to offer with no text and no lengthy animation to get through. Take this sample Google Play logo animation. And morphing between these icons is a great way to transition information smoothly and quickly. So, it makes sense that designers would want to add iconography and simple images and shapes to their work to convey their message. Information can be more easily expressed with a couple of images than a lot of text. In fact, we are moving towards a glyph based system of language as we are more on the go. ![]() What this means is that we are lightning fast in processing and sending icons and simple images as a way of communication. There are several good reasons as to why the process of morphing shapes has become so popular. It’s been gaining popularity for the past few years and continues to be popular across the design world. This is especially prevalent in logo animations. One trend that we’ve been seeing a lot of in motion graphics in recent times is the trend of morphing shapes layers. ![]()
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